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Continue reading →: Comfort Food in Uncomfortable Times: How Economic Shifts Change Eating HabitsWhen uncertainty looms, comfort food takes center stage. During recessions, economic downturns, or global crises like the COVID-19 pandemic, pantry staples like Kraft Mac & Cheese, Campbell’s Soup, and Little Debbie consistently see spikes in demand. These items offer a double dose of reassurance: they are affordable and deeply nostalgic.…
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Continue reading →: Subscription Fatigue vs. Pantry Loyalty: What Keeps Food Subscriptions Alive?In a saturated subscription landscape, only the strongest survive. Consumers are canceling boxes that feel redundant, expensive, or poorly timed—but they stay loyal to those that deliver discovery, quality, and meaning. Subscription fatigue is real, but so is the craving for curation. Brands that succeed in this space understand that…
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Continue reading →: Why Consumers Buy with Their Eyes: The Psychology of Food PackagingPackaging is the silent salesperson on the shelf. From the moment a shopper enters a store or scrolls an online catalog, visual cues determine what catches their eye—and what ends up in their cart. Brands like Olipop use retro fonts and pastel palettes to evoke a sense of nostalgia and…
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Continue reading →: Why Beverage Brands Need a Personality: Lessons from Liquid Death and OatlyIn a crowded grocery aisle or a fast-scrolling Instagram feed, beverage brands can no longer rely on flavor alone to win customers. They need personality—and not just any personality, but one that punches through the noise and earns loyalty like a friend, not a faceless product. Two of the most…
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Continue reading →: Inside Trader Joe’s: No Ads, No ProblemHow the Cult-Favorite Grocery Store Built Brand Loyalty Without Traditional Advertising In a world where food and beverage brands fight for attention across TikTok, billboards, and influencer campaigns, Trader Joe’s stands quietly apart. With no paid ads, no loyalty program, and no social media blitzes, this quirky grocery chain has…
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Continue reading →: How Selena Gomez and Oreo’s Collaboration Is Boosting Brand Buzz—and Tapping into the Latino MarketOreo’s collaboration with Selena Gomez for the limited-edition horchata-flavored cookie isn’t just a fun, celebrity-endorsed product—it’s a calculated marketing strategy that taps into nostalgia, pop culture, and the growing influence of the Latino market. A Flavor That Resonates with Latino Heritage By introducing a horchata-inspired Oreo, Oreo connects with Latino…
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Continue reading →: Springtime Marketing Trends Shaping the Beverage Industry in 2025As the seasons change, so do consumer preferences—and the beverage industry is tapping into fresh flavors, wellness trends, and experiential marketing to capture attention this spring. From limited-edition drops to plant-based innovations, here’s a look at the top spring marketing trends driving the beverage industry in 2025. Seasonal Flavors in…
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Continue reading →: How Alix Earle Helped Carl’s Jr. Reignite Its BrandCarl’s Jr.’s collaboration with influencer Alix Earle in early 2025 marked a significant shift in the brand’s marketing strategy, blending nostalgia with modern influencer culture to rejuvenate its image and appeal to a younger demographic. Reviving the ‘Burger Girl’ Era with a Modern Twist In the early 2000s, Carl’s Jr.…
Hello,
I’m Camila
Welcome to the Hungry Marketer Blog, a go-to resource for food and beverage marketing insights. I’m a marketer specializing in how food brands build relevance, drive demand, and create crave-worthy moments through strategic storytelling and smart execution.
If you work in food and beverage and care about marketing that actually moves the needle, you’re in the right place.
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