The Hungry Marketer

Packaging is the silent salesperson on the shelf. From the moment a shopper enters a store or scrolls an online catalog, visual cues determine what catches their eye—and what ends up in their cart. Brands like Olipop use retro fonts and pastel palettes to evoke a sense of nostalgia and fun. On the other hand, RXBar leans on text-first minimalism to convey honesty and function.

Research shows that packaging texture matters, too: matte finishes are often associated with health and premium quality, while glossy packaging tends to communicate indulgence or mass appeal. Additionally, sustainability is influencing consumer choices—Alter Eco, for example, enhances its ethical positioning with compostable wrappers.

Ultimately, consumers aren’t just buying a product—they’re buying a story. And that story often begins with the box.